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Head Count
Head Count reported $14.2 million in revenue and $11.1 million in expenses for calendar year 2024. Of every $100 it spent, $76.17 went to program services, $18.74 to management and general costs and $5.09 to fundraising. Its largest source of revenue was contributions and grants: 99.0% of the total. The highest compensation it reported for one person was $200,342 (SENIOR DIRECTOR OF PARTNERSHIPS & MARKETING). 6 people received more than $100,000 in reportable compensation. Revenue rose 494% between 2019 and 2024. Source: Form 990, 2024.
Where $100 of spending went
Calendar year 2024 · Form 990, Part IX, line 25 · total expenses $11MFor context, the median across 132 covered civil rights, social action & advocacy charities: $84.11 programs, $11.40 management, $4.49 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2024 · Form 990, Part VIII · total revenue $14MOther revenue was negative: −$266K. The bar shows the positive sources only.
The 990 scorecard · same measures for every charity, no grades
| Measure | 2024 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 76.2% | 82.1% |
| Management & general Part IX 25(C) ÷ 25(A) | 18.7% | 11.1% |
| Fundraising Part IX 25(D) ÷ 25(A) | 5.1% | 4.4% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.04 | $0.05 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 99.0% | 94.9% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 0.0% |
| Program service revenue share Part VIII 2g ÷ 12 | 0.0% | 0.3% |
| Highest reported compensation Part VII-A, columns D–F | $200,342 | $321,771 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 1.81% | 1.81% |
| People paid over $100,000 Part VII, line 2 | 6 | 8 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 9.3 | 10.5 |
| Independent voting board members Part VI 1a–1b | 26 of 26 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2024 · Form 990, Part III · the three largest programs by expenseThe organization stages nonpartisan voter registration drives at more than 1,000 live events each year and collaborates with cultural leaders to promote civic engagement on a national scale. At concerts, music festivals, community events and online, we provide voter registration and education by meeting young people where they already are and help promote participation in democracy
Highest reported compensation
2024 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| SENIOR DIRECTOR OF PARTNERSHIPS & MARKETING Highest compensated employee, 40.00 hrs/week | $188,256 | $0 | $12,086 | $200,342 |
| EXECUTIVE DIRECTOR Officer, 40.00 hrs/week | $171,249 | $0 | $27,847 | $199,096 |
| SENIOR DIRECTOR OF PROGRAMMING & STRATEGY Highest compensated employee, 40.00 hrs/week | $161,096 | $0 | $20,355 | $181,451 |
| DIRECTOR OF PARTNERSHIPS & EVENTS Highest compensated employee, 40.00 hrs/week | $143,639 | $0 | $18,200 | $161,839 |
| DEVELOPMENT DIRECTOR Highest compensated employee, 40.00 hrs/week | $136,140 | $0 | $10,213 | $146,353 |
| ART DIRECTOR Highest compensated employee, 40.00 hrs/week | $130,770 | $0 | $8,624 | $139,394 |
6 people received more than $100,000 in reportable compensation from Head Count (Part VII, line 2). Compensation of current officers, directors and key employees totaled $171K (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2024 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b26 · 26 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13No
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2Yes
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bYes
- Employees Part I, line 531
- Volunteers Part I, line 63,199
Largest outside contractors
2024 · Form 990, Part VII, Section B · businesses only| FACEBOOK ADS Advertising and marketing | $747,288 |
| NGP VAN EVERYACTION Advertising and marketing | $552,228 |
| PROPELLER ENTERPRISES Business cosultant | $520,000 |
| FLATIRON STRATEGIES Advertising and marketing | $400,000 |
| CIVITECH Advertising and marketing | $394,797 |
Individuals listed as contractors are left out. 10 contractors were paid more than $100,000 in all.
Private foundation grants it received
18 private foundations reported grants to Head Count totaling $881K on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from Head Count's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Head Count, you can publish a response that is linked from this page.
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Of every $100 Head Count spent in 2024, $76.17 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Native Americans in PhilanthropyWashington, DC · revenue $14M · programs 73.2% · FY2025
- Justice Catalyst Access FundCharlottesville, VA · revenue $14M · programs 80.2% · 2024
- All Voting Is LocalWashington, DC · revenue $14M · programs 87.4% · 2024
- All Americans VoteWashington, DC · revenue $14M · programs 99.1% · 2024
- Guarantee Our Votes ProjectWashington, DC · revenue $14M · programs 99.7% · 2024
All civil rights, social action & advocacy charities · Largest charities in New York
Questions people ask
How much of Head Count's spending goes to programs?
In calendar year 2024, Head Count reported that 76.2% of its $11.1 million in expenses went to program services, 18.7% to management and general and 5.1% to fundraising (Form 990, Part IX).
How much does Head Count pay its top executive?
The largest total compensation Head Count reported for one person in calendar year 2024 was $200,342, for the role of SENIOR DIRECTOR OF PARTNERSHIPS & MARKETING (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Head Count get its money?
Of $14.2 million in revenue in calendar year 2024, 99.0% came from contributions and grants and 0.0% from program service revenue (Form 990, Part VIII).
Is Head Count a registered charity?
The IRS lists EIN 77-0626772 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2024: Form 990 for calendar year 2024, object 202513179349310901 · read the filing · XML
- 2023: Form 990 for calendar year 2023, object 202443179349303704 · read the filing
- 2022: Form 990 for calendar year 2022, object 202342349349301519 · read the filing
- 2021: Form 990 for calendar year 2021, object 202242719349301409 · read the filing
- 2020: Form 990 for calendar year 2020, object 202142579349301359 · read the filing
- 2019: Form 990 for calendar year 2019, object 202042939349300964 · read the filing
All filings for EIN 77-0626772: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.