SF New Deal
SF New Deal reported $10.2 million in revenue and $9.2 million in expenses for calendar year 2024. Of every $100 it spent, $87.82 went to program services, $8.30 to management and general costs and $3.88 to fundraising. Its largest source of revenue was contributions and grants: 97.9% of the total. Government grants made up 77.3%. The highest compensation it reported for one person was $202,281 (Executive Dir.). 3 people received more than $100,000 in reportable compensation. Revenue rose 59% between 2020 and 2024. Source: Form 990, 2024.
Where $100 of spending went
Calendar year 2024 · Form 990, Part IX, line 25 · total expenses $9.2MFor context, the median across 3,614 covered human services charities: $88.27 programs, $11.52 management, $0.21 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2024 · Form 990, Part VIII · total revenue $10M- Contributions & grants (non-government)$20.59 $2.1M
- Government grants$77.29 $7.9M
- Investment income$2.05 $208K
- Other revenue$0.07 $7,361
Program service revenue was negative: −$5,409. The bar shows the positive sources only.
The 990 scorecard · same measures for every charity, no grades
| Measure | 2024 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 87.8% | 87.2% |
| Management & general Part IX 25(C) ÷ 25(A) | 8.3% | 11.4% |
| Fundraising Part IX 25(D) ÷ 25(A) | 3.9% | 0.2% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.04 | $0.02 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 97.9% | 20.6% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 77.3% | 2.4% |
| Program service revenue share Part VIII 2g ÷ 12 | -0.1% | 70.8% |
| Highest reported compensation Part VII-A, columns D–F | $202,281 | $274,992 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 2.19% | 1.18% |
| People paid over $100,000 Part VII, line 2 | 3 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 9.7 | 6.9 |
| Independent voting board members Part VI 1a–1b | 8 of 8 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2024 · Form 990, Part III · the three largest programs by expenseSF New Deal (the Organization) is a California non-profit corporation tax-exempt under section 501(c)(3) of the Internal Revenue Code. The Organization was founded in March 2020 and is based in and operates throughout San Francisco, strengthening neighborhoods by making it easier for under-resourced small business owners to succeed. SF New Deal creates responsive programs providing funding and hands-on support to meet both the urgent and long-term needs of San Franciscos small businesses, always shaped by the culture and character of each unique neighborhood. Programs and services are free to…
Highest reported compensation
2024 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| Executive Dir. Officer, 40.00 hrs/week | $178,823 | $0 | $23,458 | $202,281 |
| Chief Impact Off. Listed in Part VII, 40.00 hrs/week | $171,556 | $0 | $14,995 | $186,551 |
| Chief Program Off. Listed in Part VII, 40.00 hrs/week | $168,122 | $0 | $12,987 | $181,109 |
3 people received more than $100,000 in reportable compensation from SF New Deal (Part VII, line 2). Compensation of current officers, directors and key employees totaled $648K (Part IX, line 5).
5 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2024 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b8 · 8 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aNo
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 529
Largest outside contractors
2024 · Form 990, Part VII, Section B · businesses only| Into the Streets Event Production | $172,000 |
Individuals listed as contractors are left out. 1 contractors were paid more than $100,000 in all.
Private foundation grants it received
2 private foundations reported grants to SF New Deal totaling $10,027 on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from SF New Deal's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for SF New Deal, you can publish a response that is linked from this page.
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Of every $100 SF New Deal spent in 2024, $87.82 went to programs. The full breakdown, from its IRS Form 990:
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All human services charities · Largest charities in California
Questions people ask
How much of SF New Deal's spending goes to programs?
In calendar year 2024, SF New Deal reported that 87.8% of its $9.2 million in expenses went to program services, 8.3% to management and general and 3.9% to fundraising (Form 990, Part IX).
How much does SF New Deal pay its top executive?
The largest total compensation SF New Deal reported for one person in calendar year 2024 was $202,281, for the role of Executive Dir. (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does SF New Deal get its money?
Of $10.2 million in revenue in calendar year 2024, 97.9% came from contributions and grants (including 77.3% from government grants) and -0.1% from program service revenue (Form 990, Part VIII).
Is SF New Deal a registered charity?
The IRS lists EIN 85-0498939 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2024: Form 990 for calendar year 2024, object 202503029349301820 · read the filing · XML
- 2023: Form 990 for calendar year 2023 (amended), object 202433189349311663 · read the filing
- 2022: Form 990 for calendar year 2022, object 202333189349313508 · read the filing
- 2021: Form 990 for calendar year 2021, object 202243189349315449 · read the filing
- 2020: Form 990 for calendar year 2020, object 202133069349302058 · read the filing
All filings for EIN 85-0498939: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.