Goodwill Industries of San Diego County
Goodwill Industries of San Diego County reported $94.3 million in revenue and $85.0 million in expenses for calendar year 2025. Of every $100 it spent, $92.62 went to program services, $7.38 to management and general costs and $0.00 to fundraising. Its largest source of revenue was contributions and grants: 68.6% of the total. The highest compensation it reported for one person was $439,822 (PRESIDENT & CEO). 12 people received more than $100,000 in reportable compensation. Revenue rose 37% between 2019 and 2025. Source: Form 990, 2025.
Where $100 of spending went
Calendar year 2025 · Form 990, Part IX, line 25 · total expenses $85MFor context, the median across 409 covered employment charities: $88.97 programs, $11.03 management, $0.00 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2025 · Form 990, Part VIII · total revenue $94MThe 990 scorecard · same measures for every charity, no grades
| Measure | 2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 92.6% | 88.0% |
| Management & general Part IX 25(C) ÷ 25(A) | 7.4% | 10.9% |
| Fundraising Part IX 25(D) ÷ 25(A) | 0.0% | 0.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.00 | $0.00 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 68.6% | 22.8% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 1.4% |
| Program service revenue share Part VIII 2g ÷ 12 | 4.1% | 62.6% |
| Highest reported compensation Part VII-A, columns D–F | $439,822 | $297,435 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 0.52% | 1.26% |
| People paid over $100,000 Part VII, line 2 | 12 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 20.5 | 8.1 |
| Independent voting board members Part VI 1a–1b | 15 of 15 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2025 · Form 990, Part III · the three largest programs by expenseOur used goods operations provided jobs and training opportunities for individuals with disabilities and other barriers to employment in our retail stores, donation centers and through the processing of donations. We processed 1,445,217 donations and provided overall employment to 1,750 individuals approximately 57% of whom have a disability or other barrier to employment
Our mission services division provided a variety of employment and training services to the San Diego County community. We operate customized employment services which provide vocational assessment, skills training and placement services to individuals with disabilities and other barriers to employment including military veterans, young adults, department of rehabilitation clients and social security recipients. We operate supported employment services which provide vocational assessment, skills training and placement services to individuals with developmental disabilities. We operate…
In december 2018 and 2020, Goodwill Industries of San Diego County entered into a new markets tax credit (nmtc) financing agreement with various entities for the purposes of receiving financing for the acquisition, refinance and improvements of identified real estate and the acquisition and installation of rooftop solar systems on various projects
Highest reported compensation
2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT & CEO Officer, 40.00 hrs/week | $424,073 | $0 | $15,749 | $439,822 |
| VP OF RETAIL Highest compensated employee, 40.00 hrs/week | $204,673 | $0 | $13,935 | $218,608 |
| VP OF OPERATIONS Highest compensated employee, 40.00 hrs/week | $190,941 | $0 | $19,208 | $210,149 |
| VP OF HUMAN SERVICES Highest compensated employee, 40.00 hrs/week | $185,553 | $0 | $15,749 | $201,302 |
| DIR. OF ACCOUNTING/CONTROLLER Officer, 39.00 hrs/week | $139,276 | $0 | $35,259 | $174,535 |
| DIRECTOR OF MARKETING Highest compensated employee, 40.00 hrs/week | $132,997 | $0 | $26,402 | $159,399 |
| DIRECTOR OF RETAIL Highest compensated employee, 40.00 hrs/week | $116,893 | $0 | $15,176 | $132,069 |
12 people received more than $100,000 in reportable compensation from Goodwill Industries of San Diego County (Part VII, line 2). Compensation of current officers, directors and key employees totaled $614K (Part IX, line 5).
7 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b15 · 15 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 51,750
- Volunteers Part I, line 615
Largest outside contractors
2025 · Form 990, Part VII, Section B · businesses only| GOOD & ROBERTS LLC General contractor | $1,500,228 |
| RALCO LANDSCAPES AND DESIGN Landscaping | $229,820 |
| COHNREZNICK LLP Audit | $130,725 |
| DIAMOND ENVIRONMENTAL SERVICES Portable restrooms | $107,690 |
Individuals listed as contractors are left out. 4 contractors were paid more than $100,000 in all.
Private foundation grants it received
3 private foundations reported grants to Goodwill Industries of San Diego County totaling $61,079 on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from Goodwill Industries of San Diego County's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Goodwill Industries of San Diego County, you can publish a response that is linked from this page.
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Of every $100 Goodwill Industries of San Diego County spent in 2025, $92.62 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Goodwill Industries of Northwest North CarolinaWinstonSalem, NC · revenue $94M · programs 83.3% · 2024
- Jobs for the FutureBoston, MA · revenue $97M · programs 79.0% · FY2025
- Goodwill Industries of Northern NEGorham, ME · revenue $93M · programs 88.9% · 2025
- Goodwill Keystone AreaHarrisburg, PA · revenue $97M · programs 89.5% · FY2025
- MdrcNew York, NY · revenue $89M · programs 81.1% · 2024
Questions people ask
How much of Goodwill Industries of San Diego County's spending goes to programs?
In calendar year 2025, Goodwill Industries of San Diego County reported that 92.6% of its $85.0 million in expenses went to program services, 7.4% to management and general and 0.0% to fundraising (Form 990, Part IX).
How much does Goodwill Industries of San Diego County pay its top executive?
The largest total compensation Goodwill Industries of San Diego County reported for one person in calendar year 2025 was $439,822, for the role of PRESIDENT & CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Goodwill Industries of San Diego County get its money?
Of $94.3 million in revenue in calendar year 2025, 68.6% came from contributions and grants and 4.1% from program service revenue (Form 990, Part VIII).
Is Goodwill Industries of San Diego County a registered charity?
The IRS lists EIN 95-1652910 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024, 2025. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2025: Form 990 for calendar year 2025, object 202601359349316300 · read the filing · XML
- 2024: Form 990 for calendar year 2024, object 202503189349301875 · read the filing
- 2023: Form 990 for calendar year 2023, object 202423179349306157 · read the filing
- 2022: Form 990 for calendar year 2022, object 202303199349302575 · read the filing
- 2021: Form 990 for calendar year 2021, object 202233189349309863 · read the filing
- 2020: Form 990 for calendar year 2020, object 202113169349308946 · read the filing
- 2019: Form 990 for calendar year 2019, object 202003159349301790 · read the filing
All filings for EIN 95-1652910: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.