World Wildlife Fund Canada
World Wildlife Fund Canada reported $28.3 million in revenue and $24.0 million in expenses for the fiscal year ending June 30, 2025. Of every $100 it spent, $75.27 went to program services, $5.39 to management and general costs and $19.34 to fundraising. Its largest source of revenue was contributions and grants: 95.0% of the total. Government grants made up 11.5%. The highest compensation it reported for one person was $201,177 (President and CEO). 13 people received more than $100,000 in reportable compensation. Revenue rose 51% between FY2021 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending June 30, 2025 · Form 990, Part IX, line 25 · total expenses $24MFor context, the median across 371 covered environment charities: $85.82 programs, $10.80 management, $3.38 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending June 30, 2025 · Form 990, Part VIII · total revenue $28MThe 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 75.3% | 83.6% |
| Management & general Part IX 25(C) ÷ 25(A) | 5.4% | 10.5% |
| Fundraising Part IX 25(D) ÷ 25(A) | 19.3% | 3.3% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.17 | $0.03 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 95.0% | 87.6% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 11.5% | 4.8% |
| Program service revenue share Part VIII 2g ÷ 12 | 0.0% | 3.2% |
| Highest reported compensation Part VII-A, columns D–F | $201,177 | $293,532 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 0.84% | 1.74% |
| People paid over $100,000 Part VII, line 2 | 13 | 7 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 9.7 | 18.8 |
| Independent voting board members Part VI 1a–1b | 10 of 10 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expenseGlobal Conservation ensures all Conservation programs and activities are aligned with the Strategic Plan and oversees core conservation functions that go beyond the scope of a single conservation program
The Resilient Habitats program ensures that WWF-Canada contributes to an increase in viable sustained wildlife habitat within WWF-Canada geographical focus regions and supports avoided conversion of stored carbon in land and coastal systems
The Restoration and Regeneration Program ensures that WWF-Canadas restoration actions result in new and increased storage of carbon in natural land freshwater and shoreline ecosystems while supporting an increase in the amount of viable sustained habitat. The program will also be a central driver of making it possible for millions of residents to take measurable actions for conservations
Highest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| President and CEO Officer, 37.50 hrs/week | $178,976 | $0 | $22,201 | $201,177 |
| Chief Conservation Officer Officer, 37.50 hrs/week | $161,821 | $0 | $20,587 | $182,408 |
| SVP Marketing and Communications Highest compensated employee, 37.50 hrs/week | $146,435 | $0 | $19,922 | $166,357 |
| SVP Development Highest compensated employee, 37.50 hrs/week | $133,580 | $0 | $19,034 | $152,614 |
| SVP People Culture and Technology Highest compensated employee, 37.50 hrs/week | $131,894 | $0 | $18,917 | $150,811 |
| VP Marketing Highest compensated employee, 37.50 hrs/week | $119,107 | $0 | $18,028 | $137,135 |
| VP Philanthropy and Donor Engagement Highest compensated employee, 37.50 hrs/week | $115,660 | $0 | $17,789 | $133,449 |
| Board Treasurer - Vice President Finance and Planning Officer, 37.50 hrs/week | $104,517 | $0 | $14,308 | $118,825 |
13 people received more than $100,000 in reportable compensation from World Wildlife Fund Canada (Part VII, line 2). Compensation of current officers, directors and key employees totaled $552K (Part IX, line 5).
5 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b10 · 10 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aNo
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18Yes
- Over $10,000 of activity outside the U.S. Part IV 14bYes
- Employees Part I, line 5162
- Volunteers Part I, line 6303
Largest outside contractors
FY2025 · Form 990, Part VII, Section B · businesses only| Blakely & Associates Inc Mailing, Marketing | $835,979 |
| Mission CRM Limited Cloud-based fundraising database management system | $579,756 |
| TNI The Network Inc Door to door, fundraising | $520,093 |
| Positive Fulfillment Services Ltd Product orders, shipping | $413,298 |
| Tug Search Canada Inc Search engine marketing | $283,557 |
Individuals listed as contractors are left out. 10 contractors were paid more than $100,000 in all.
Correct a figure or respond
Every number above is copied from World Wildlife Fund Canada's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for World Wildlife Fund Canada, you can publish a response that is linked from this page.
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Of every $100 World Wildlife Fund Canada spent in FY2025, $75.27 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Peconic Land TrustSouthampton, NY · revenue $28M · programs 69.9% · 2024
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- ClaspWashington, DC · revenue $29M · programs 90.4% · 2024
- Coastal Conservation AssociationHouston, TX · revenue $28M · programs 84.4% · 2024
Questions people ask
How much of World Wildlife Fund Canada's spending goes to programs?
In the fiscal year ending June 30, 2025, World Wildlife Fund Canada reported that 75.3% of its $24.0 million in expenses went to program services, 5.4% to management and general and 19.3% to fundraising (Form 990, Part IX).
How much does World Wildlife Fund Canada pay its top executive?
The largest total compensation World Wildlife Fund Canada reported for one person in the fiscal year ending June 30, 2025 was $201,177, for the role of President and CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does World Wildlife Fund Canada get its money?
Of $28.3 million in revenue in the fiscal year ending June 30, 2025, 95.0% came from contributions and grants (including 11.5% from government grants) and 0.0% from program service revenue (Form 990, Part VIII).
Is World Wildlife Fund Canada a registered charity?
The IRS lists EIN 98-0203027 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))). Form 990 filings on record here cover tax years 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending June 30, 2025, object 202523179349309122 · read the filing · XML
- FY2024: Form 990 for the fiscal year ending June 30, 2024, object 202403179349303410 · read the filing
- FY2023: Form 990 for the fiscal year ending June 30, 2023, object 202333149349300323 · read the filing
- FY2022: Form 990 for the fiscal year ending June 30, 2022, object 202243149349305354 · read the filing
- FY2021: Form 990 for the fiscal year ending June 30, 2021, object 202123149349307167 · read the filing
All filings for EIN 98-0203027: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.