2013 · TV pitch
Would you have funded Breathometer?
A breathalyzer that plugs into your phone
A serial entrepreneur has a small device that plugs into a smartphone's headphone jack and estimates blood alcohol content, with an app that can call you a cab. A crowdfunding campaign raised more than five times its goal.
- Asking $250,000 for 10% of the company
- Crowdfunding raised over $138,000 against a $25,000 goal
Show what happened
💥 Bust
Breathometer In 2017 the US Federal Trade Commission charged that the company knew the device often under-reported blood alcohol and had made false accuracy claims. The app was shut down and customers were offered full refunds.
On the TV pitch show: All five TV investors invested together: $1 million for 30%.
Sources: Breathometer (Wikipedia)