Would You Fund It?

2014 · Seed

Would you have funded Juicero?

A Wi-Fi juicer with juice packs

A founder has built a $699 internet-connected press that squeezes proprietary packs of chopped fruit and vegetables, sold by subscription.

  • Expensive hardware plus subscription packs
  • Raised money from top venture firms
Show what happened

💥 Bust

Juicero It raised $120 million, cut the price to $399 after slow sales, and ceased operations in 2017.

Top venture firms invested $120 million.

Sources: Juicero (Wikipedia)

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