Would You Fund It?

2014 · TV pitch

Would you have funded Kodiak Cakes?

Whole-grain pancake mix

A family business sells whole-grain pancake and waffle mixes. Sales are a few million dollars a year and growing in grocery stores.

  • About $3.6 million in sales the year before
  • Competing in a crowded grocery aisle
Show what happened

✅ Success

Kodiak Cakes Sales nearly doubled the next year, and in 2021 the private equity firm L Catterton bought a majority stake.

On the TV pitch show: No deal: the company declined the TV investors' terms.

Sources: Kodiak Cakes (Wikipedia)

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