2012 · Seed
Would you have funded Instacart?
Grocery delivery by personal shoppers
A founder wants shoppers, dispatched by app, to buy groceries at existing stores and deliver them within hours. A famous dot-com grocery company failed a decade earlier.
- Thin grocery margins
- A famous failure in the category
Show what happened
🦄 Breakout
Instacart It went public in September 2023, valued at about $10 billion.
A startup accelerator and venture firms invested.
Sources: Instacart (Wikipedia)
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