2014 · Seed
Would you have funded Cruise?
Self-driving kits for existing cars
A founder wants to sell a $10,000 kit that retrofits existing cars with highway self-driving, starting with one model of Audi.
- Startup accelerator graduate
- Unproven technology, regulatory unknowns
Show what happened
✅ Success
Cruise General Motors bought it in 2016 for an undisclosed sum, estimated at $580 million to over $1 billion. GM later shut its robotaxi business in 2024.
A startup accelerator and venture firms invested.
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