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Goodwill Industries of Northern Michigan

Also known as Goodwill Northern Michigan

Traverse City, MI · EIN 38-1976268 · 501(c)(3) · Publicly supported organization (509(a)(2))
Latest filing: Form 990 for calendar year 2025 (tax year 2025) · View the filing · Correct or respond

Goodwill Industries of Northern Michigan reported $26.3 million in revenue and $24.3 million in expenses for calendar year 2025. Of every $100 it spent, $88.16 went to program services, $9.67 to management and general costs and $2.17 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 61.1% of the total. The highest compensation it reported for one person was $219,845 (CEO/EXECUTIVE DIRECTOR). 4 people received more than $100,000 in reportable compensation. Revenue rose 63% between FY2020 and 2025. Source: Form 990, 2025.

Where $100 of spending went

Calendar year 2025 · Form 990, Part IX, line 25 · total expenses $24M

For context, the median across 409 covered employment charities: $88.97 programs, $11.03 management, $0.00 fundraising (medians computed separately, so they may not sum to $100).

Where $100 of revenue came from

Calendar year 2025 · Form 990, Part VIII · total revenue $26M

The 990 scorecard · same measures for every charity, no grades

2025 filing. Median across 409 covered charities in this category, from their latest filings.
Measure2025Median
Program services
Part IX 25(B) ÷ 25(A)
88.2%88.0%
Management & general
Part IX 25(C) ÷ 25(A)
9.7%10.9%
Fundraising
Part IX 25(D) ÷ 25(A)
2.2%0.0%
Fundraising cost per $1 of contributions
Part IX 25(D) ÷ Part VIII 1h
$0.05$0.00
Contributions & grants share of revenue
Part VIII 1h ÷ 12
37.6%22.8%
Government grants share of revenue
Part VIII 1e ÷ 12
4.3%1.4%
Program service revenue share
Part VIII 2g ÷ 12
61.1%62.6%
Highest reported compensation
Part VII-A, columns D–F
$219,845$297,435
Highest compensation as share of expenses
Part VII-A ÷ Part IX 25(A)
0.90%1.26%
People paid over $100,000
Part VII, line 2
46
Net assets, in months of expenses
Part X 33(B) ÷ monthly expenses
12.68.1
Independent voting board members
Part VI 1a–1b
10 of 10100.0%

A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.

What the money paid for, in its own words

2025 · Form 990, Part III · the three largest programs by expense
$16M expenses · 74.7% of program spending · grants $407K · revenue $14M

Donated goods/retail operations - the organization utilizes its nine retail stores, ecommerce, and salvage operations - our social enterprise - to provide on-the-job training and empowering employment opportunities. Revenue from the sale of donated clothing and other household goods goes directly to growing and supporting critical community-based programs and services

$4.0M expenses · 18.7% of program spending · revenue $948K

Housing and homeless services - the organization's housing and homeless services programs help over 1,500 people a year access shelter and housing. Street outreach engages people experiencing unsheltered homelessness where they are to offer help finding safe and secure housing. The goodwill inn provides emergency shelter for individuals and families experiencing homelessness. Patriot place provides emergency shelter for veterans. We provide housing-based case management at our permanent supportive housing communities, carson square and east bay flats, and at other locations for people exiting…

$1.4M expenses · 6.6% of program spending · revenue $635K

Food services - the organization's food services programs work to increase food security for people who struggle to access the nutritious food they need. Our food rescue program rescues, harvests, repacks, and distributes 2.6 million pounds of food a year. We pick up 10,000 pounds of food a day from grocery stores, bakeries, and farms, and deliver it on the same day to 70+ food pantries and community meal programs, at no cost to them. 80% of the food we deliver is fresh and frozen bread, dairy, meat, fruits, and vegetables full of nutrients needed by the 16,000 children, seniors, families…

$8,790 all other programs (line 4d)

Highest reported compensation

2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here
RoleFrom this orgFrom related orgsOtherTotal
CEO/EXECUTIVE DIRECTOR
Officer, 10.00 hrs/week
$176,948$0$42,897$219,845
COO
Officer, 10.00 hrs/week
$119,207$0$36,381$155,588
CFO
Officer, 10.00 hrs/week
$112,501$0$19,714$132,215
CHIEF PHILANTHROPY OFFICER
Officer, 0.20 hrs/week
$119,465$0$10,060$129,525

4 people received more than $100,000 in reportable compensation from Goodwill Industries of Northern Michigan (Part VII, line 2). Compensation of current officers, directors and key employees totaled $637K (Part IX, line 5).

7 filings since FY2020

Form 990, Parts I, VII, IX and X · each row is that year's own filing, linked
RevenueExpensesShort periods (after a fiscal-year change) are in the table, not the chart.
$0$10M$20M$30M$40MFY2020FY2021FY2022FY202320242025$26M$24M
FilingRevenueExpensesProgramsNet assetsTop pay
2025 ⓘ$26M$24M88.2%$26M$219,845
2024 ⓘ$26M$24M88.3%$23M$203,016
FY2023 (3 mo.) ⓘ$6.3M$5.4M90.1%$21M$182,660
FY2023 ⓘ$20M$20M89.2%$21M$153,818
FY2022 ⓘ$22M$20M86.9%$20M$148,700
FY2021 ⓘ$25M$18M92.3%$20M$161,196
FY2020 ⓘ$16M$15M92.2%$12M$133,664

Governance answers, as filed

2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means
  • Voting board members, and how many are independent Part VI, lines 1a–1b10 · 10 independent
  • Audited financial statements Part XII 2bYes
  • Conflict-of-interest policy Part VI 12aYes
  • Whistleblower policy Part VI 13Yes
  • Document retention policy Part VI 14Yes
  • Independent process for top executive pay Part VI 15aYes
  • Board given the 990 before filing Part VI 11aYes
  • Family or business ties among insiders Part VI 2No
  • Aware of a significant diversion of assets Part VI 5No
  • Excess benefit transaction with an insider Part IV 25aNo
  • Loans to or from insiders outstanding Part IV 26No
  • Lobbying, or a 501(h) election in effect Part IV 4No
  • Over $15,000 of professional fundraising services Part IV 18No
  • Over $10,000 of activity outside the U.S. Part IV 14bNo
  • Employees Part I, line 5428
  • Volunteers Part I, line 6317

Private foundation grants it received

7 private foundations reported grants to Goodwill Industries of Northern Michigan totaling $59,538 on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.

Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.

Correct a figure or respond

Every number above is copied from Goodwill Industries of Northern Michigan's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Goodwill Industries of Northern Michigan, you can publish a response that is linked from this page.

Similar-sized charities in this cause

All employment charities · Largest charities in Michigan

Questions people ask

How much of Goodwill Industries of Northern Michigan's spending goes to programs?

In calendar year 2025, Goodwill Industries of Northern Michigan reported that 88.2% of its $24.3 million in expenses went to program services, 9.7% to management and general and 2.2% to fundraising (Form 990, Part IX).

How much does Goodwill Industries of Northern Michigan pay its top executive?

The largest total compensation Goodwill Industries of Northern Michigan reported for one person in calendar year 2025 was $219,845, for the role of CEO/EXECUTIVE DIRECTOR (Form 990, Part VII, including compensation from related organizations and other compensation).

Where does Goodwill Industries of Northern Michigan get its money?

Of $26.3 million in revenue in calendar year 2025, 37.6% came from contributions and grants (including 4.3% from government grants) and 61.1% from program service revenue (Form 990, Part VIII).

Is Goodwill Industries of Northern Michigan a registered charity?

The IRS lists EIN 38-1976268 as a 501(c)(3) organization (publicly supported organization (509(a)(2))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024, 2025. A filing shows what the organization reported; it doesn't by itself show whether a program works.

Sources

  • 2025: Form 990 for calendar year 2025, object 202612439349300436 · read the filing
  • 2024: Form 990 for calendar year 2024, object 202501719349300640 · read the filing
  • FY2023 (3 mo.): Form 990 for the 3-month short period ending December 31, 2023, object 202413209349302891 · read the filing
  • FY2023: Form 990 for the fiscal year ending September 30, 2023, object 202412339349300446 · read the filing
  • FY2022: Form 990 for the fiscal year ending September 30, 2022, object 202322229349300747 · read the filing
  • FY2021: Form 990 for the fiscal year ending September 30, 2021, object 202232279349304323 · read the filing
  • FY2020: Form 990 for the fiscal year ending September 30, 2020, object 202131599349301313 · read the filing

All filings for EIN 38-1976268: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.