Goodwill of the Great Plains
Goodwill of the Great Plains reported $51.8 million in revenue and $50.2 million in expenses for calendar year 2024. Of every $100 it spent, $90.55 went to program services, $9.11 to management and general costs and $0.34 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 59.9% of the total. The highest compensation it reported for one person was $215,735 (CHIEF EXECUTIVE OFFICER). 4 people received more than $100,000 in reportable compensation. Revenue rose 158% between 2019 and 2024. Source: Form 990, 2024.
Where $100 of spending went
Calendar year 2024 · Form 990, Part IX, line 25 · total expenses $50MFor context, the median across 409 covered employment charities: $88.97 programs, $11.03 management, $0.00 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2024 · Form 990, Part VIII · total revenue $52MThe 990 scorecard · same measures for every charity, no grades
| Measure | 2024 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 90.6% | 88.0% |
| Management & general Part IX 25(C) ÷ 25(A) | 9.1% | 10.9% |
| Fundraising Part IX 25(D) ÷ 25(A) | 0.3% | 0.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.01 | $0.00 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 36.9% | 22.8% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 1.4% |
| Program service revenue share Part VIII 2g ÷ 12 | 59.9% | 62.6% |
| Highest reported compensation Part VII-A, columns D–F | $215,735 | $297,435 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 0.43% | 1.26% |
| People paid over $100,000 Part VII, line 2 | 4 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 8.1 | 8.1 |
| Independent voting board members Part VI 1a–1b | 12 of 13 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2024 · Form 990, Part III · the three largest programs by expenseRetail program servicesgoodwill utilizes its twenty-two retail stores, two e-commerce locations and one outlet store to provide on-the-job training to people with disabilities, people with disadvantages and others having a hard time finding employment. Goodwill accepts clothing and other household donated goods from the public and sells these donations in community-based retail stores. Revenue from the sales of these goods goes directly toward supporting and growing critical community-based programs and workforce development services
Workforce development program servicesindividuals achieve greater levels of self-sufficiency and economic success through goodwill's workforce development services - such as employment training and education, work experience, pre-employment training, employment retention services, high school work training programs,and job center services. Workforce development programs and services were provided to 5,366 individuals in 2024. Goodwill serves individuals through intensive case managed workforce development programs, which utilize goodwill retail stores, administrative offices, and e-commerce…
Contracts community basedgoodshred invests in the community by offering secure document destruction and hard drive destruction, recycling thousands of pounds of paper and electronics each year to keep it out of landfills. The average collection container diverts 200 pounds of paper from landfills and provides two hours of job coaching for individuals in goodwill programs. Located in sioux falls, sd, goodshred serves all of south dakota and portions of iowa, nebraska and minnesota
Highest reported compensation
2024 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| CHIEF EXECUTIVE OFFICER Officer, 40.00 hrs/week | $186,441 | $0 | $29,294 | $215,735 |
| CHIEF GROWTH OFFICER Officer, 40.00 hrs/week | $140,011 | $0 | $38,434 | $178,445 |
| CHIEF OPERATING OFFICER Officer, 40.00 hrs/week | $158,861 | $0 | $10,102 | $168,963 |
| CHIEF FINANCIAL OFFICER (FORMER) Officer, 40.00 hrs/week | $140,716 | $0 | $12,604 | $153,320 |
4 people received more than $100,000 in reportable compensation from Goodwill of the Great Plains (Part VII, line 2). Compensation of current officers, directors and key employees totaled $713K (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2024 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b13 · 12 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 51,117
- Volunteers Part I, line 613
Private foundation grants it received
1 private foundation reported grants to Goodwill of the Great Plains totaling $79 on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from Goodwill of the Great Plains's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Goodwill of the Great Plains, you can publish a response that is linked from this page.
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Of every $100 Goodwill of the Great Plains spent in 2024, $90.55 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Work Services CorporationWichita Falls, TX · revenue $51M · programs 90.2% · 2025
- Goodwill Industries of Eastern North CarolinaDurham, NC · revenue $52M · programs 85.8% · 2024
- Friendship Community CARERussellville, AR · revenue $51M · programs 85.7% · FY2024
- First Step StaffingAtlanta, GA · revenue $53M · programs 95.4% · 2025
- Goodwill Industries of MichianaSouth Bend, IN · revenue $51M · programs 86.5% · 2024
Questions people ask
How much of Goodwill of the Great Plains's spending goes to programs?
In calendar year 2024, Goodwill of the Great Plains reported that 90.6% of its $50.2 million in expenses went to program services, 9.1% to management and general and 0.3% to fundraising (Form 990, Part IX).
How much does Goodwill of the Great Plains pay its top executive?
The largest total compensation Goodwill of the Great Plains reported for one person in calendar year 2024 was $215,735, for the role of CHIEF EXECUTIVE OFFICER (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Goodwill of the Great Plains get its money?
Of $51.8 million in revenue in calendar year 2024, 36.9% came from contributions and grants and 59.9% from program service revenue (Form 990, Part VIII).
Is Goodwill of the Great Plains a registered charity?
The IRS lists EIN 42-0727509 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2024: Form 990 for calendar year 2024, object 202523169349303787 · read the filing · XML
- 2023: Form 990 for calendar year 2023, object 202412479349301631 · read the filing
- 2022: Form 990 for calendar year 2022, object 202302449349300805 · read the filing
- 2021: Form 990 for calendar year 2021, object 202203079349302790 · read the filing
- 2020: Form 990 for calendar year 2020, object 202143129349303919 · read the filing
- 2019: Form 990 for calendar year 2019, object 202033159349301873 · read the filing
All filings for EIN 42-0727509: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.