BABY2BABY
BABY2BABY reported $77.7 million in revenue and $40.0 million in expenses for calendar year 2024. Of every $100 it spent, $90.35 went to program services, $5.65 to management and general costs and $4.00 to fundraising. Its largest source of revenue was contributions and grants: 95.3% of the total. The highest compensation it reported for one person was $247,042 (COO). 14 people received more than $100,000 in reportable compensation. Revenue rose 151% between 2019 and 2024. Source: Form 990, 2024.
Where $100 of spending went
Calendar year 2024 · Form 990, Part IX, line 25 · total expenses $40MFor context, the median across 2,433 covered unclassified charities: $88.27 programs, $11.68 management, $0.05 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2024 · Form 990, Part VIII · total revenue $78MThe 990 scorecard · same measures for every charity, no grades
| Measure | 2024 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 90.4% | 86.7% |
| Management & general Part IX 25(C) ÷ 25(A) | 5.7% | 11.5% |
| Fundraising Part IX 25(D) ÷ 25(A) | 4.0% | 0.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.02 | $0.01 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 95.3% | 29.9% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 3.2% | 3.8% |
| Program service revenue share Part VIII 2g ÷ 12 | 0.0% | 58.9% |
| Highest reported compensation Part VII-A, columns D–F | $247,042 | $301,601 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 0.62% | 1.38% |
| People paid over $100,000 Part VII, line 2 | 14 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 21.1 | 6.8 |
| Independent voting board members Part VI 1a–1b | 15 of 17 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2024 · Form 990, Part III · the three largest programs by expenseBaby2baby is a national nonprofit organization that provides children in need with diapers, clothing, formula and all the basic necessities that every child deserves. Baby2baby distributes critical items to more than one million children across the country each year in homeless shelters, domestic violence programs, foster care, hospitals and underserved schools as well as children who have lost everything in the wake of disasters
Highest reported compensation
2024 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| COO Key employee, 40.00 hrs/week | $239,742 | $0 | $7,300 | $247,042 |
| CMO Key employee, 40.00 hrs/week | $180,908 | $0 | $5,427 | $186,335 |
| SR DIRECTOR, DEVELOPMENT Highest compensated employee, 40.00 hrs/week | $162,870 | $0 | $15,394 | $178,264 |
| DIRECTOR, DISASTER RELIEF Highest compensated employee, 40.00 hrs/week | $134,904 | $0 | $4,146 | $139,050 |
| SENIOR DIRECTOR, HUMAN RES Highest compensated employee, 40.00 hrs/week | $134,846 | $0 | $4,045 | $138,891 |
| DIRECTOR, PROGRAM PARTNERSHIPS Highest compensated employee, 40.00 hrs/week | $134,923 | $0 | $3,898 | $138,821 |
| HEAD OF WAREHOUSE OPERATIO Highest compensated employee, 40.00 hrs/week | $122,923 | $0 | $7,000 | $129,923 |
| CO-CHAIR & CO-CEO Director/trustee, officer, 40.00 hrs/week | $66,528 | $0 | $1,996 | $68,524 |
14 people received more than $100,000 in reportable compensation from BABY2BABY (Part VII, line 2). Compensation of current officers, directors and key employees totaled $570K (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2024 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b17 · 15 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 565
- Volunteers Part I, line 65,954
Largest outside contractors
2024 · Form 990, Part VII, Section B · businesses only| EXPRESS SERVICES INC Temporary support | $187,067 |
| NOBLE ACCOUNTING LLC Accounting/auditing | $153,620 |
| KLB DEVELOPMENT LLC Development and grants consultants | $132,000 |
| SPECIAL EVENT CONTRACTORS LLC Event production | $112,512 |
Individuals listed as contractors are left out. 5 contractors were paid more than $100,000 in all.
Private foundation grants it received
58 private foundations reported grants to BABY2BABY totaling $2.2M on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from BABY2BABY's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for BABY2BABY, you can publish a response that is linked from this page.
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Of every $100 BABY2BABY spent in 2024, $90.35 went to programs. The full breakdown, from its IRS Form 990:
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All unclassified charities · Largest charities in California
Questions people ask
How much of BABY2BABY's spending goes to programs?
In calendar year 2024, BABY2BABY reported that 90.4% of its $40.0 million in expenses went to program services, 5.7% to management and general and 4.0% to fundraising (Form 990, Part IX).
How much does BABY2BABY pay its top executive?
The largest total compensation BABY2BABY reported for one person in calendar year 2024 was $247,042, for the role of COO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does BABY2BABY get its money?
Of $77.7 million in revenue in calendar year 2024, 95.3% came from contributions and grants (including 3.2% from government grants) and 0.0% from program service revenue (Form 990, Part VIII).
Is BABY2BABY a registered charity?
The IRS lists EIN 46-4503539 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2024: Form 990 for calendar year 2024, object 202543219349326759 · read the filing · XML
- 2023: Form 990 for calendar year 2023, object 202403209349301860 · read the filing
- 2022: Form 990 for calendar year 2022, object 202343199349321579 · read the filing
- 2021: Form 990 for calendar year 2021, object 202213199349313421 · read the filing
- 2020: Form 990 for calendar year 2020, object 202132469349301703 · read the filing
- 2019: Form 990 for calendar year 2019, object 202032839349301213 · read the filing
All filings for EIN 46-4503539: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.