Would You Fund It?

2012 · Kickstarter

Would you have funded Pebble?

A smartwatch that talks to your phone

A founder who struggled to raise money puts his e-paper smartwatch on Kickstarter. It hits its $100,000 goal in two hours.

  • Over $4.7 million raised on Kickstarter in six days
  • Had raised only $375,000 from angels
Show what happened

💥 Bust

Pebble It became the most funded Kickstarter campaign of its time, but filed for insolvency in December 2016 and sold most of its assets to Fitbit.

Angels put in $375,000; venture investors had largely passed before Kickstarter.

Sources: Pebble (watch) (Wikipedia)

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