Would You Fund It?

1999 · Seed

Would you have funded Zappos?

Selling shoes online

A founder wants to sell shoes over the internet, in 1999. Shoes need trying on, returns will be expensive, and online retail is new.

  • $2 million from an investment firm
  • Online retail is still new
Show what happened

🦄 Breakout

Zappos Amazon bought it in July 2009 in an all-stock deal worth about $1.2 billion.

An investment firm put in $2 million.

Sources: Zappos (Wikipedia)

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