Would You Fund It?

2011 · Pivot

Would you have funded Fab?

Daily design sales after a social network pivot

Founders pivoted a struggling social network into a site selling a few discounted design products each day. Sales are taking off quickly.

  • Fast growth after the pivot
  • Low-margin flash sales
Show what happened

💥 Bust

Fab It was once valued at over $1 billion; its assets were sold in 2015 for an undisclosed sum.

Venture investors poured in money as sales grew.

Sources: Fab (website) (Wikipedia)

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