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March of Dimes
March of Dimes reported $85.2 million in revenue and $84.2 million in expenses for calendar year 2025. Of every $100 it spent, $74.58 went to program services, $14.41 to management and general costs and $11.01 to fundraising. Its largest source of revenue was contributions and grants: 103.3% of the total. The highest compensation it reported for one person was $488,009 (PRESIDENT/CEO). 106 people received more than $100,000 in reportable compensation. Revenue fell 34% between 2019 and 2025. Source: Form 990, 2025.
Where $100 of spending went
Calendar year 2025 · Form 990, Part IX, line 25 · total expenses $84MFor context, the median across 314 covered diseases, disorders & medical disciplines charities: $88.73 programs, $10.89 management, $0.38 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2025 · Form 990, Part VIII · total revenue $85M- Contributions & grants (non-government)$96.88 $87M
- Government grants$1.20 $1.1M
- Program service revenue$0.20 $177K
- Investment income$1.72 $1.5M
Other revenue was negative: −$4.5M. The bar shows the positive sources only.
The 990 scorecard · same measures for every charity, no grades
| Measure | 2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 74.6% | 86.7% |
| Management & general Part IX 25(C) ÷ 25(A) | 14.4% | 10.6% |
| Fundraising Part IX 25(D) ÷ 25(A) | 11.0% | 0.4% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.11 | $0.03 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 103.3% | 24.7% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 1.3% | 0.6% |
| Program service revenue share Part VIII 2g ÷ 12 | 0.2% | 59.5% |
| Highest reported compensation Part VII-A, columns D–F | $488,009 | $391,657 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 0.58% | 1.45% |
| People paid over $100,000 Part VII, line 2 | 106 | 10 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 2.0 | 7.6 |
| Independent voting board members Part VI 1a–1b | 15 of 15 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2025 · Form 990, Part III · the three largest programs by expenseCommunity collaboration - see schedule ocommunity collaborationwe collaborated to rally over 700 partners in our mom and baby action network to address the most critical issues facing moms and babies.March of Dimes reached nearly 7,400 professionals and more than 17,000 consumers, including directly educating 7,900 and distributing materials to over 9,300, through collective impact (ci), a model for solving complex social problems. Additionally, more than 22,000 individuals received a direct good or service such as basic needs items, blood pressure cuffs, and vitamins. Through march for…
Research and medical support - see schedule oresearch and medical supportmarch of dimes launched the texas collaborative prematurity research center (prc), uniting two world-class institutions to rewrite the future of maternal and infant health. As one of our six prematurity research centers, the texas collaborative brings together cutting-edge technology with population health research to prevent and treat preterm birth: the university of texas medical branch at galveston's pregnancy-on-a-chip technology enables studying preterm birth in an in vitro model and acts as a testing system for…
Programs, education, and advocacy - see schedule oeducation and advocacywe educated to raise awareness of the maternal and infant health crisis. Our 2025 March of Dimes report card spotlighted the high preterm birth rate that earned the U.S. A d+ for the fourth year in a row, marking the longest stretch of the lowest grade in report card history. To ensure health professionals have the latest information to make informed decisions, we trained nearly 960,000 maternal and infant healthcare professionals, and our trusted content educated 15.4 million consumers on our website and through local…
Highest reported compensation
2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT/CEO Officer, 40.00 hrs/week | $474,009 | $0 | $14,000 | $488,009 |
| SVP, MARKET IMPACT Key employee, 40.00 hrs/week | $313,557 | $0 | $25,323 | $338,880 |
| CFO Officer, 40.00 hrs/week | $322,730 | $0 | $12,270 | $335,000 |
| SR VP & GENERAL COUNSEL Officer, 40.00 hrs/week | $309,539 | $0 | $10,464 | $320,003 |
| SVP, HUMAN RESOURCES Highest compensated employee, 40.00 hrs/week | $294,639 | $0 | $24,064 | $318,703 |
| SVP, CHIEF DEVELOPMENT OFFICER Highest compensated employee, 40.00 hrs/week | $294,258 | $0 | $19,830 | $314,088 |
| SVP MARKET DEVELOPMENT Highest compensated employee, 40.00 hrs/week | $232,373 | $0 | $22,710 | $255,083 |
| SVP PUB POL/ GOVERNMENT AFFAIRS Highest compensated employee, 40.00 hrs/week | $225,025 | $0 | $18,717 | $243,742 |
106 people received more than $100,000 in reportable compensation from March of Dimes (Part VII, line 2). Compensation of current officers, directors and key employees totaled $1.4M (Part IX, line 5).
7 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b15 · 15 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18Yes
- Over $10,000 of activity outside the U.S. Part IV 14bYes
- Employees Part I, line 5399
- Volunteers Part I, line 61,000,000
Largest outside contractors
2025 · Form 990, Part VII, Section B · businesses only| MOORE A SERIES LLC Marketing campaign | $2,040,632 |
| TRUE NORTH INC Advertising | $1,607,498 |
| METRIC THEORY LLC (MONKS) Advertising | $1,298,736 |
| HIPER INC Marketing campaign | $700,612 |
| META PLATFORMS INC Advertising | $639,984 |
Individuals listed as contractors are left out. 24 contractors were paid more than $100,000 in all.
Private foundation grants it received
329 private foundations reported grants to March of Dimes totaling $3.2M on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from March of Dimes's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for March of Dimes, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 March of Dimes spent in 2025, $74.58 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Crohn's & Colitis FoundationNew York, NY · revenue $85M · programs 81.4% · 2024
- Equitas HealthColumbus, OH · revenue $86M · programs 69.2% · FY2025
- Siouxland Regional Cancer CenterSioux City, IA · revenue $78M · programs 95.1% · FY2025
- Benevolent Healthcare FoundationCentennial, CO · revenue $96M · programs 97.2% · FY2025
- AIDS CARE GroupChester, PA · revenue $77M · programs 98.0% · FY2025
All diseases, disorders & medical disciplines charities · Largest charities in Virginia
Questions people ask
How much of March of Dimes's spending goes to programs?
In calendar year 2025, March of Dimes reported that 74.6% of its $84.2 million in expenses went to program services, 14.4% to management and general and 11.0% to fundraising (Form 990, Part IX).
How much does March of Dimes pay its top executive?
The largest total compensation March of Dimes reported for one person in calendar year 2025 was $488,009, for the role of PRESIDENT/CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does March of Dimes get its money?
Of $85.2 million in revenue in calendar year 2025, 103.3% came from contributions and grants (including 1.3% from government grants) and 0.2% from program service revenue (Form 990, Part VIII).
Is March of Dimes a registered charity?
The IRS lists EIN 13-1846366 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024, 2025. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2025: Form 990 for calendar year 2025, object 202622679349301467 · read the filing
- 2024: Form 990 for calendar year 2024, object 202522629349300807 · read the filing
- 2023: Form 990 for calendar year 2023, object 202432639349301503 · read the filing
- 2022: Form 990 for calendar year 2022, object 202323179349306687 · read the filing
- 2021: Form 990 for calendar year 2021, object 202202499349300220 · read the filing
- 2020: Form 990 for calendar year 2020, object 202132249349302138 · read the filing
- 2019: Form 990 for calendar year 2019, object 202002459349300330 · read the filing
All filings for EIN 13-1846366: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.