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ProKids
ProKids reported $13.0 million in revenue and $4.3 million in expenses for calendar year 2024. Of every $100 it spent, $66.96 went to program services, $16.60 to management and general costs and $16.44 to fundraising. Its largest source of revenue was contributions and grants: 95.4% of the total. The highest compensation it reported for one person was $142,220 (Executive Director). 1 person received more than $100,000 in reportable compensation. Revenue rose 133% between 2019 and 2024. Source: Form 990, 2024.
Where $100 of spending went
Calendar year 2024 · Form 990, Part IX, line 25 · total expenses $4.3MFor context, the median across 132 covered civil rights, social action & advocacy charities: $84.11 programs, $11.40 management, $4.49 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2024 · Form 990, Part VIII · total revenue $13M- Contributions & grants (non-government)$93.91 $12M
- Government grants$1.18 $154K
- Investment income$4.91 $641K
Other revenue was negative: −$39,807. The bar shows the positive sources only.
The 990 scorecard · same measures for every charity, no grades
| Measure | 2024 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 67.0% | 82.1% |
| Management & general Part IX 25(C) ÷ 25(A) | 16.6% | 11.1% |
| Fundraising Part IX 25(D) ÷ 25(A) | 16.4% | 4.4% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.06 | $0.05 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 95.4% | 94.9% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 1.2% | 0.0% |
| Program service revenue share Part VIII 2g ÷ 12 | 0.0% | 0.3% |
| Highest reported compensation Part VII-A, columns D–F | $142,220 | $321,771 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 3.32% | 1.81% |
| People paid over $100,000 Part VII, line 2 | 1 | 8 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 117.5 | 10.5 |
| Independent voting board members Part VI 1a–1b | 28 of 28 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2024 · Form 990, Part III · the three largest programs by expenseProKids exists because of the over 3,500 children annually who are under the juvenile court's jurisdiction due to abuse and neglect, most who have been removed from their homes and placed into the foster care system. Founded in 1981 through the collaborative efforts of the Cincinnati Bar Association, the Hamilton County Juvenile Court, and the Junior League of Cincinnati, ProKids is the only nonprofit to provide best interest advocacy on behalf of these children. Children's safety and wellbeing is central to ProKids. Our efforts focus on connecting critical community support to the children…
Highest reported compensation
2024 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| Executive Director Officer, 35.00 hrs/week | $134,552 | $0 | $7,668 | $142,220 |
1 people received more than $100,000 in reportable compensation from ProKids (Part VII, line 2). Compensation of current officers, directors and key employees totaled $142K (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2024 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b28 · 28 independent
- Audited financial statements Part XII 2bNo
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2Yes
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 560
- Volunteers Part I, line 6400
Private foundation grants it received
4 private foundations reported grants to ProKids totaling $155K on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from ProKids's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for ProKids, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 ProKids spent in 2024, $66.96 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- ONE ArizonaPhoenix, AZ · revenue $13M · programs 92.2% · 2024
- Michigan Civic Education FundMadison Heights, MI · revenue $13M · programs 97.2% · 2024
- Legacy Plus FoundationWilliamsville, NY · revenue $13M · programs 79.2% · FY2025
- Center for Constitutional RightsNew York, NY · revenue $13M · programs 73.5% · FY2025
- The Translatin CoalitionLos Angeles, CA · revenue $13M · programs 90.0% · 2024
All civil rights, social action & advocacy charities · Largest charities in Ohio
Questions people ask
How much of ProKids's spending goes to programs?
In calendar year 2024, ProKids reported that 67.0% of its $4.3 million in expenses went to program services, 16.6% to management and general and 16.4% to fundraising (Form 990, Part IX).
How much does ProKids pay its top executive?
The largest total compensation ProKids reported for one person in calendar year 2024 was $142,220, for the role of Executive Director (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does ProKids get its money?
Of $13.0 million in revenue in calendar year 2024, 95.4% came from contributions and grants (including 1.2% from government grants) and 0.0% from program service revenue (Form 990, Part VIII).
Is ProKids a registered charity?
The IRS lists EIN 31-1020021 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2024: Form 990 for calendar year 2024, object 202533219349315418 · read the filing · XML
- 2023: Form 990 for calendar year 2023, object 202433199349317348 · read the filing
- 2022: Form 990 for calendar year 2022, object 202303129349305110 · read the filing
- 2021: Form 990 for calendar year 2021, object 202223149349307147 · read the filing
- 2020: Form 990 for calendar year 2020, object 202113089349303731 · read the filing
- 2019: Form 990 for calendar year 2019, object 202043079349302734 · read the filing
All filings for EIN 31-1020021: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.