Charity Impact Media

Home › Philanthropy, voluntarism & grantmaking

Why the Cross Matters

Alpharetta, GA · EIN 99-4581800 · 501(c)(3) · Supporting organization (509(a)(3))
Latest filing: Form 990 for calendar year 2025 (tax year 2025) · View the filing · Correct or respond

Why the Cross Matters reported $744,830 in revenue and $92,614 in expenses for calendar year 2025. Of every $100 it spent, $87.62 went to program services, $12.38 to management and general costs and $0.00 to fundraising. Its largest source of revenue was contributions and grants: 70.8% of the total. The highest compensation it reported for one person was $235,382 (TRUSTEE). Source: Form 990, 2025.

Where $100 of spending went

Calendar year 2025 · Form 990, Part IX, line 25 · total expenses $92,614

For context, the median across 1,001 covered philanthropy, voluntarism & grantmaking charities: $91.65 programs, $6.50 management, $1.85 fundraising (medians computed separately, so they may not sum to $100).

Where $100 of revenue came from

Calendar year 2025 · Form 990, Part VIII · total revenue $745K

The 990 scorecard · same measures for every charity, no grades

2025 filing. Median across 1,001 covered charities in this category, from their latest filings.
Measure2025Median
Program services
Part IX 25(B) ÷ 25(A)
87.6%90.2%
Management & general
Part IX 25(C) ÷ 25(A)
12.4%6.4%
Fundraising
Part IX 25(D) ÷ 25(A)
0.0%1.8%
Fundraising cost per $1 of contributions
Part IX 25(D) ÷ Part VIII 1h
$0.00$0.02
Contributions & grants share of revenue
Part VIII 1h ÷ 12
70.8%79.9%
Government grants share of revenue
Part VIII 1e ÷ 12
0.0%0.0%
Program service revenue share
Part VIII 2g ÷ 12
0.0%0.0%
Highest reported compensation
Part VII-A, columns D–F
$235,382$325,675
Highest compensation as share of expenses
Part VII-A ÷ Part IX 25(A)
254.15%1.56%
People paid over $100,000
Part VII, line 2
03
Net assets, in months of expenses
Part X 33(B) ÷ monthly expenses
1,515.756.6
Independent voting board members
Part VI 1a–1b
2 of 3100.0%

A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.

What the money paid for, in its own words

2025 · Form 990, Part III · the three largest programs by expense
$81,152 expenses · 100.0% of program spending · grants $72,426

The organization provided funding to charities in fulfillment of the exempt purposes of national christian charitable foundation, inc. ("nccf")

Highest reported compensation

2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here
RoleFrom this orgFrom related orgsOtherTotal
TRUSTEE
Director/trustee, 1.00 hrs/week
$0$211,419$23,963$235,382

0 people received more than $100,000 in reportable compensation from Why the Cross Matters (Part VII, line 2).

2 years of filings

Form 990, Parts I, VII, IX and X · each row is that year's own filing, linked
RevenueExpenses
$0$5.0M$10M$15M$20M20242025$745K$92,614
FilingRevenueExpensesProgramsNet assetsTop pay
2025 ⓘ$745K$92,61487.6%$12M$235,382
2024 ⓘ$11M$116K100.0%$11M$222,579

Governance answers, as filed

2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means
  • Voting board members, and how many are independent Part VI, lines 1a–1b3 · 2 independent
  • Audited financial statements Part XII 2bYes
  • Conflict-of-interest policy Part VI 12aYes
  • Whistleblower policy Part VI 13Yes
  • Document retention policy Part VI 14Yes
  • Independent process for top executive pay Part VI 15aYes
  • Board given the 990 before filing Part VI 11aYes
  • Family or business ties among insiders Part VI 2No
  • Aware of a significant diversion of assets Part VI 5No
  • Excess benefit transaction with an insider Part IV 25aNo
  • Loans to or from insiders outstanding Part IV 26No
  • Lobbying, or a 501(h) election in effect Part IV 4No
  • Over $15,000 of professional fundraising services Part IV 18No
  • Over $10,000 of activity outside the U.S. Part IV 14bNo
  • Employees Part I, line 50

Correct a figure or respond

Every number above is copied from Why the Cross Matters's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Why the Cross Matters, you can publish a response that is linked from this page.

Similar-sized charities in this cause

All philanthropy, voluntarism & grantmaking charities · Largest charities in Georgia

Questions people ask

How much of Why the Cross Matters's spending goes to programs?

In calendar year 2025, Why the Cross Matters reported that 87.6% of its $92,614 in expenses went to program services, 12.4% to management and general and 0.0% to fundraising (Form 990, Part IX).

How much does Why the Cross Matters pay its top executive?

The largest total compensation Why the Cross Matters reported for one person in calendar year 2025 was $235,382, for the role of TRUSTEE (Form 990, Part VII, including compensation from related organizations and other compensation).

Where does Why the Cross Matters get its money?

Of $744,830 in revenue in calendar year 2025, 70.8% came from contributions and grants and 0.0% from program service revenue (Form 990, Part VIII).

Is Why the Cross Matters a registered charity?

The IRS lists EIN 99-4581800 as a 501(c)(3) organization (supporting organization (509(a)(3))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2024, 2025. A filing shows what the organization reported; it doesn't by itself show whether a program works.

Sources

  • 2025: Form 990 for calendar year 2025, object 202622439349300512 · read the filing
  • 2024: Form 990 for calendar year 2024, object 202511159349301836 · read the filing

All filings for EIN 99-4581800: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.